Own "The Viral Mac & Cheese" That Comes With Millions of Built‑In Fans and a Proven QSR Playbook
Open your own Roni’s Mac Bar in as little as 6 months using the proven playbook behind the world’s largest mac and cheese chain, so you can run a simple, scalable restaurant instead of another exhausting job.
- Millions of fans driving demand before you even open
- Simple menu, high‑throughput model built for owner‑operators, not restaurant gurus
- Done‑with‑you site selection, buildout, training, and marketing so you don’t need restaurant or social media experience
Millions of followers speaks for itself.
Stress-Free Process
We handle site selection, permits, buildout, suppliers, and marketing using a proven playbook. You plug into a system instead of figuring it out alone.
Live Your Life
Expect to work hard after your first store opens; the difference is you’re building an asset that you can step back from – your team will learn to run the business FOR you. Want a vacay? More time with the fam? You decide when.
Build Your Legacy
Whether you want one flagship store, or an empire of 100+, our tech, vendors, and ops are built to scale with you as you grow.
The World’s Largest Mac and Cheese Chain
Roni’s is the leader in the space. With the largest location count, plus 100+ million engagements while our closest competitors still yet to reach the 1 million mark, the brand authority is unmatched.
You receive a built-in customer base of die hard fans from day one eagerly waiting for you to open your doors.
…Which Requires World Class Leadership
With Frank Senese (over a decade of awards in restaurant ops and leadership) leading the charge as CEO, plus the strategic insights from Dyke Shipp (Over 30 years at Yum! Brands building Taco Bell, and ultimately Global President at KFC) backing the brand on the Board of Directors, franchisees benefit from proven systems, industry‑leading know‑how and a global perspective on growth.
What Our Franchisees Have To Say
I can’t say enough about the Roni’s team.
They have truly made the franchising process so fun, encouraging, and productive. From our buildout process, soft/grand opening, to now fully operational – I’ve felt supported, and have truly had a positive experience.
My only negative experience was crying when they left Cape G after our grand opening because I wanted them to stay forever. We are looking forward to expanding to more stores with Roni’s!!”
– Grace Keen
Cape Girardeau, MO
I can’t say enough about the Roni’s team.
They have truly made the franchising process so fun, encouraging, and productive. From our buildout process, soft/grand opening, to now fully operational – I’ve felt supported, and have truly had a positive experience.
My only negative experience was crying when they left Cape G after our grand opening because I wanted them to stay forever. We are looking forward to expanding to more stores with Roni’s!!”
– Grace Keen
Cape Girardeau, MO
Franchising with Roni’s has been an incredible adventure.
We really never imagined that we could be successful in an endeavor like opening up a restaurant, but the Franchising team really meets us where we are, gives constructive tools to helps us reach our goals, and stands with us every step of the way.
We know that our corporate partners in franchising are the first to celebrate our successes with us and will continue to push us to grow together in the future.
Now being the first to have multiple units, we can attest to the attentiveness, support, and unparalleled leadership of the Roni’s Franchising team. We love Roni’s and 10/10 would recommend this venture to anyone who thinks they have what it takes to “Think Outside the Box”
– Amber and Marissa Pearson
Multi-Unit Franchisees based out of Harker Heights, TX
How do I feel after our Grand Opening day at our Roni’s Mac Bar?
I feel awesome, I feel very grateful for the Roni’s team, including my daughter who kicked ass today on the oven… it was absolutely amazing. Now see I’m starting to cry!”
– Kristen Curbo
Roni’s first franchisee in College Station, TX
Franchising with Roni’s has been great from the start.
I was contacted quickly after inquiring about franchising and the corporate team has been there to assist every step of the way. From selecting a restaurant location and design to getting licenses and taxes set up to ordering equipment and finally the most exciting part of grand opening day! Roni’s has allowed me the freedom to be my own boss and given me a positive outlook to grow and expand with the company” Nick
– Nick Wahlert
Ames, IA
Start A Conversation
Talk to us about you and your goals. We find out if what we offer matches what you’re looking for, and if all seems to be a good fit on both ends, move on to step 2 and be one step closer to your Grand Opening.
Consultation/Numbers Review
Things seem to be a match on the surface! Here you learn the numbers, support, and expectations. Everything you need to decide if you’re the right fit.
Territory and Site Selection
We use your local instincts, historical data from other locations, and an AI trained on our brand to pinpoint (down to specific intersections) the areas that would work (and won’t work) in your requested territory.
Our real estate team helps find available locations based on the data, and help you negotiate your lease. Once locked in and it’s a thumbs-up all around, you move on to Step 4
Build out and Training
We help co-ordinate the buildout process while you get an all-expenses-paid trip down to Roni’s HQ, where you learn the ins and outs of running a location.
We then go back with you to your store and help train your new team before Grand Opening.
Grand Opening
YOU DID IT! Your store is finally open, and our marketing team is firing on all cylinders to push as many people to your location as possible.
Since you and your team are still new, we make sure this day goes smoothly by keeping a corporate presence physically in the store for a couple of weeks to help answer any questions, and give tips on best practices.
Now what?
You’re in business FOR yourself, but not BY yourself. You will be assigned several people from corporate, all who have real-world experience running the different aspects of Roni’s.
They will be someone you can call when you have questions, but also someone that will check in and potentially see issues that you might not even see. For example, your labor cost might be 3% higher than the company average, but you wouldn’t know that, leaving potentially thousands of $ on the table!
2026 Bonuses
POS Hardware/Setup = $5585 FREE
We will pay the upfront cost of your entire POS system and software, plus make sure it is installed correctly for you and your team.
Local Marketing Team = $1000/month FREE
A local marketing agency for YOUR business (Not just the brand) can be pricey. We will assign a dedicated team to your location(s) that will focus on growing your location’s sales and visibility.
Franchise School = $3000 FREE
We understand how important training can be, and don’t want any new franchisee to worry about the logistics of it. We will supply you with a room, rental car, and meal credits for the entirety of your stay while you learn.
Performance Protection
Everyone going in to a business wants to be as sure as they can be that they are going to make their money back on their investment. If by following our systems you don’t gross, at absolute MINIMUM, $200,000 in your first 6 months of operation, we will invest back into your business whatever you paid in initial franchising fees, plus physically come out to your store to get you where you want to be. Please et us know if you can find anyone else offering this! Review FDD for full details.
FAQs
While some restaurant experience is nice to have, it’s not as important as you might think. Our goal is to make owning a business accessible to anyone, which means we needed to make our systems super easy to use. We can train the skills needed to run your business, but we cannot train someone to have drive, motivation, or a good personality. These are what are most important.
No, in fact pretty much all of our locations signed on as Franchisees before a location had been found. Once you become a Franchisee our real estate team will work with you to find the perfect location (whether you rent it or buy it) using our knowledge of where will give you the best chances of success.
While regulations prohibit us from publicly giving you estimates, if you apply below one of the first things we’ll do is send you a document with every number you could hope for.
If it seems like a good fit for both of us, we will help educate and guide you on the process of applying for a small business loan (if needed).
Every franchise company excels in one way or another – that’s why people become their franchisees in the first place! Some places excel at making every square inch of a building worth more with efficiency, others excel at the customer experience. What we chose to excel at was making successful businesses accessible to anyone.
This means we know our strength is in the success of our franchisees – many of whom have never owned a restaurant before, let alone a business. We aim to give you more than many other franchises will give when it comes to support, marketing, cost savings, training, and much more. Apply below to learn more.
We are not a franchise company that will simply get you up and running and then move on to the next store. At Roni’s you will get paired with a “Franchise Rep” that stays with you throughout your entire time as a franchisee. These reps know the operations inside and out – they are meant to be your mentor, help you with crushing your operations, fly out from time to time to check in, and help you learn to fix issues before they become big problems.
This will entirely depend on your goals. We have franchisees that operate their stores themselves because they want to, and we have others that bring on a General Manager to run the day-to-day for them. We expect most franchisees will want to bring on General Managers as they expand, since it’s impossible to be in several places at once. For those that want to be their own GM, you can expect 20-40 hours at a well run store.
This will depend on a few things, most of which we will find out while talking one on one. First and foremost is the area you are in, and its potential for growth. Many people have other cities nearby that are drive-able, which makes expansion easy. For those that want to expand, the sky is the limit, but we would develop a personalized plan to see how many stores you could handle opening in years 1, 2, 5, 10, and onwards.
Yes and No. While we would make all the profits at corporate stores instead of letting franchisees get them, the real benefit of franchising the the brand power. We can scale much faster, and with more quality control, if our main focus is on creating sales and systems for the stores, rather than running the stores.
With more stores comes brand deals, which means savings across the board for everyone – something that would take much longer to get if we didn’t franchise. We plan to do 25% corporate stores with 75% franchised stores. This gives us the power of scale driving down costs, as well as having some skin in the game to ensure that our decisions affect us as much as it does the franchisees.
The franchising information contained in this website is not intended as a direct or indirect advertisement, offer to sell a franchise, solicitation for an offer to buy a franchise, or communications directed to any person or resident of the following states, which currently regulates the offer and sale of franchises: Alabama, California, Connecticut, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maine, Maryland, Michigan, Minnesota, Nebraska, New Hampshire, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Rhode Island, South Carolina, South Dakota, Texas, Utah, Virginia, Washington, Wisconsin. If you are a resident of or wish you to acquire a franchise to be operated in one of these states, we will not offer or sell you a franchise unless and until we have fully complied with the applicable presale registration and disclosure requirements in your jurisdiction.
